Bit.ly among other things shortens long URL's.  Using this shortened link allows Bit.ly to track the number of clicks on this shortened URL. Having an effective way to track how effective your marketing is  very important in your marketing efforts.  Depending on the number of hits, will indicate whether to step up or to slow down your marketing.

 

I like the easy user interface.  Step 1, enter the link you want to shorten and then bit.ly creates a traceable link you can share.  Step 2. Return to the site to track your marketing efforts.

 

Visit http://bit.ly and see the value of your marketing.

Regards,
Uly